Internet marketing has totally changed the marketing game. There are many reasons for which a business must have a website.
Enhance new market & get Global exposure:
Your business will get the global exposure. You can connect their business to the world. Without a website your business will only be restricted to the local consumers. With a website you can get millions of potential consumers. Your business is visible to million of consumers because of your website.
No space limits
You can provide a detailed information about your company. Website have unlimited space, there are no word limits.
You can edit your information anytime. Compare to print ads and catalogs they don't have the edit option. A website works like an online catalog of the company, you can add new updates to your website whenever you want. It saves money on printing.
Your consumers can access your business website 24X7 hours. All time your website will be visible on the internet, but with the other advertising tool your ad can only visible for some hours or for some days.
Professional image of the company
Website present a professional image of the company in front of the consumers. Consumer search first about your company then only they will decide whether your company is worth for them or not. A professional website shows consumers that how big you are.
FAQ's helps to improve consumer services
A section of Frequently asked questions is a way to get feedback and also to clear the consumer doubt. You can improve your services in that way.
A professional website is an advanced way of generating leads. If your website is ranked by SEO and you have a top ranking of your website for certain keywords then when ever consumers will search those keywords, your company will come on top of their search result. In that way you can generate your new leads.
Having a website is far better than traditional promoting tools.